the name Warnes Mail Marketing Ltd. Leaders in Direct Mail is synonymous with the word quality. recognised as one of the UK's top Mailing houses we can provide you with any number of solutions to fit the needs of your project. mailing, bulk mail, direct mail, direct marketing and hand fulfilment, hand enclosing, machine enclosing, polywrapping and lasering we do it all and much much more. our expert IT team will suit your needs with thier specialised skills in the fields of data processing, deduping, mailsort, walksort, presstream, postage, MPS, paf and database design and management. we also deal with overseas consolidation for any mailings outside the UK. we have facilities for inkjetting, addressing, subscriptions and response handling, we can run a call centre if need be. other services we provide are envelope supply, envelope, printing, litho printing, online, inkjetting and any other direct mailing solution you can think of. If you need anything mailed choose warnes as your first and only one stop shop. we have a colse working partnership with the royal mail so you can be sure your mail is in the best of hands every step of the way.































Case Studies

Planning and implementing a Direct Mail campaign isn’t always easy. There is a lot to consider and oversights and mistakes can be very costly. Rest assured that we at Warnes are not just here to provide you with an excellent service, but also to offer the best possible advice in planning your Direct Mail campaign. We have 50 years experience within the industry and there is nothing about Direct Mail that we don’t know!

Below are a few examples of solutions we have offered our clients in order to save them money.

  1. A Warnes client wanted to save costs by not using envelopes. We advised them that by lasering an A3 sheet with both the letter and outgoing address that the personalised sheet could then be folded twice to create a mail piece sized 140 x 297mm. Two clear perforated tabs could then be affixed to seal the mailer. Their mailing volumes were 50,000 + per month. This solution saved them a huge amount of money on envelope costs.
  2. One of our clients wanted to put an extra insert into their mailing. However they didn’t want to increase the weight of the pack, which would in turn increase the postage cost. As the extra insert was due to be a promotional letter we recommended that they use the reverse of the carrier sheet they were mailing as a letter. As the front of the carrier sheet was already printed with the client’s logo, it was more cost effective to print the additional information on the reverse.
  3. A Warnes client used to depend on respondees completing their name and address details to give donations. We suggested that instead of having a separate letter and donation form, we combine the two together to end up with an A4 letter with an A5 response form at the bottom and that we pre-personalise the donation form so that all the details were already there, only giving the respondee the option to amend if any of their details changed. This donation sheet was then used as the outgoing address through a window envelope avoiding additional costs for matching. This option also saved the client time and money and significantly reduced the need to call donors to confirm details, which could not be read.
  4. A client who requires two personalised items to be enclosed has taken our advice to machine match, which saves a significant amount of time. By using the unique reference numbers which are already in their data we have the advantage of not having to put other numbers on their items and each number actually means something to them when they receive undeliverables or orders.

If you are new to Direct Marketing, please see our section on ‘Planning your mailing campaign’. It offers good solid advice on the do’s and don’ts of planning and implementing a mailing and remember, if you need any advice, we are just a phone call away.


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Why go anywhere else for your Direct Mail needs when we can provide solutions for all your projects under one roof here at Warnes Mail Marketing. we offer are mailing, direct marketing and hand fulfilment, hand enclosing, machine enclosing, polywrapping and laser printing. data processing, deduping, mailsort, walksort, presstream, postage, MPS and paf, are data solutions that we can provide to cover all your needs whatever the mailshot calls for. we also do overseas consolidation, we use only the latest in hardware and software to bring you the best service possible!! we also deal with inkjetting, addressing, database design, database management, subscriptions, printing, litho printing, online inkjetting and any other direct mailing solution you can think of. why not give us a call?!